4E Arts Marketing (Part 1 Experience)

Arts organizations strive to create significant and enduring experiences for audiences throughout their entire journey, from pre- to post-performance interactions.

This focus on delivering valuable experiences not only increases audience satisfaction and loyalty but also aligns with Walmsley's vision of prioritizing meaningful aesthetic encounters (Walmsley 2019, 158).

Strategies include:

• Queensland Symphony Orchestra’s addressing audience’s attire and etiquette concerns

• Flagstaff Symphony utilizes pre-concert talks to create networking opportunities and capture photos for further audience engagement (Bergauer 2023).

These examples illustrate how arts organizations are actively embracing the Experience element to enrich audience interactions.