In today's dynamic market, personalization and customer segmentation are pivotal strategies for effective relationship marketing. Discover how these techniques can help you understand your audience better and foster deeper connections.

In the dynamic world of the arts, connecting with our audience goes beyond just delivering a great performance; it's about building lasting relationships that resonate deeply with each individual.

In the arts, where audience development and retention are critical, relationship marketing has become a cornerstone of successful marketing strategies and building sustainable relationships with audiences (Conway and Whitelock 2007).

Relationship marketing strategies are not confined to the arts alone; they are equally applicable and beneficial in the broader business landscape. Follow me as we delve into these concepts and discover how they can be leveraged across various domains.

The final installment of our series on Ben Walmsley's 4E Arts Marketing framework centers on "Engagement," illustrating how interactive and participatory activities can build strong relationships with audiences, turning them into active supporters and promoters of arts organizations.

In part three of Ben Walmsley's 4E Arts Marketing framework, we examine "Environment," discussing how creating a welcoming and immersive atmosphere can enhance audience experiences, accessibility, and comfort, ultimately encouraging repeat visits and memorable interactions.

The second part of our series on Ben Walmsley's 4E Arts Marketing framework focuses on "Exchange," highlighting the importance of sharing information, emotions, and experiences between arts organizations and their audiences to foster mutual benefits and deeper engagement.

In the first part of our series on Ben Walmsley's 4E arts marketing mix, we delve into "Experience," exploring how arts organizations can create significant and lasting experiences for audiences to boost satisfaction and loyalty.

Walter’s (2015) Audience Segmentation and Target Mark Matrix

This article was published in print and online formats on 13 Nov 2023.

Celebrating the achievements of violin and cello learners and the Chamber Strings CCA in 2022/2023.

The One & Only Ensemble won a Silver Prize in the Antonin Dvorak Mladym International Music Competition 2022.

Nexus Young Instrumentalist of the Year 2023 (Wang Peiyuan, Violin)

The sold-out “Introduction to the Violin” talk at the National Library Board of Singapore (Woodlands Regional Library branch on 28 May 2023.

I attended the ICOM Intercom Doha conference and connected with fabulous people in the museum scene.